Palmer Snowboards is an international reputable company from the snowboard star Shaun Palmer. After 25 years Palmer Snowboards had some challenges in the digital world. With no modern website, social media accounts and media library it's hard for an international company to prove themselves. In September 2020, the CEO of Palmer Snowboards and me where heading forward to find a perfect solution for the brand.
Media Library
The first part was to create videos and pictures for the media library. We went to Lenzerheide for a quick and efficient photoshooting. The concept was to shoot action and mood pictures that represent the new Palmer Snowboards brand style on the digital sites (website, social media). Here you can see the results of the shooting.
Social Media
In the next step the social media sites have to be done. Here we see the Instagram site of Palmer Snowboards. The design and quality is very important. But it's also important to have the interaction of the community. So we repost many of the stories or posts.